3 Effective Tools to Manage Your Online Reputation

Reputation expert Walter Halicki shares 3 of the best ways to help avoid negativity online. When trying to manage your online reputation, it can be frustrating to try to find the best way to handle negative online reviews or press. Here are some of tools to help guide through this process, brought to you by the experts at Reputation Maxx.

  1. Vent: No matter how often you monitor your online reputation, sometimes a day arrives where negative things appear. One way to curb this is by offering customers more channels to contact you or your staff for support, and that could help detract online negativity stemming from frustration.
  2. Encourage: Finding ways to be proactive about asking frequent and loyal customer to leave reviews on your online review profiles is a great way to build positive press on your own. There isn’t any way to completely stop negative reviews from appearing, but this can help suppress them and minimize their impact. Reputation expert Walter Halicki shares that surrounding yourself with positive reviews can help downplay any negative items and build your business back up.
  3. Respond:  During this time, take a moment to stop and think before immediately writing back. Offering a sincere response along with your side of the story and a possible solution is a good way for potential customers to consider both sides of the story. The only time to avoid writing a response is when the items are simply defamatory for no good reason. Anything you say in your response won’t matter. It may simply encourage the feud to continue and could make things even worse, so do your best to ignore it.

Online Reputation Management with Social Media

JW Maxx Solutions’ founder Wally Halicki shares some recommendations and warnings to businesses seeking to improve their online reputation via the social platforms. Keep in mind that Twitter and Facebook do not usually represent public opinion and this is especially so when it originates from the comments posted by users. Thus, it’s necessary to control the conversation by informing the public through positive public relations campaigns.

Online reputation management firms like JW Maxx Solutions and Wally Halicki suggest the following as credible strategies to manage a digital reputation.

  1. Monitoring the activities on website pages – Organizations should do this to ensure that only positive reviews are featured on their Facebook or website review pages.
  2. Provide customer incentives – Incentives are a sure way to get the “what is reputation management” question answered correctly and to start experiencing positive feedback. Walter Halicki, reputation manager, recommends product or information giveaways for customers.
  3. Hiring a professional ORM expert – After understanding what reputation management is, the best thing will be to hire a professional online reputation management company to help gain and maintain good online reputation. Companies like Wally Halicki’s JW Maxx Solutions will provide ORM services that will improve digital ratings and subsequently, company revenue.